Twerking Youtube Video Hoax

On September 3rd 2013, a video titled "Worst Twerk Fail Ever- Girl Catches Fire!" was uploaded onto YouTube. The video shows a woman twerking and accidentally setting herself on fire. The video quickly gained millions of views on YouTube as well as attention from different media outlets everywhere. Many people found the video funny and some were even concerned, but as many also expected, it was revealed a week later that the video was hoax; it was announced by Jimmy Kimmel that he himself was behind the prank, and that the woman in the video was actually a stuntwoman.

Was the only purpose of Jimmy Kimmel's video to make people laugh? Or did Kimmel have another motive/ reason behind the video? Well, during his show when he revealed that it was indeed a hoax, he said that he didn't send the video to any news stations or websites, and that he only put it on YouTube and "let the magic happen". Aside from the obvious truth that the video showed about many people today (they will believe anything),  the video revealed the large impact and influence that the Internet- YouTube in particular- has on us, and it also revealed how powerful the internet can be, as the video started on YouTube yet made its way onto the news in only a few days. 

The most important thing however that I think should be concerning/ taken seriously -even though it was supposed to be funny- is the fact that this fake story was actually featured on major news stations (Fox, CNN, etc), and they treated it as real news; they didn't know that Kimmel's video was a hoax. It really makes you wonder how credible and reliable the information the news gives us; if they presented this fake story to us, what other fake stories are we getting from the news? And why is a twerking video even on the news in the first place, shouldn't we be learning about more important stuff?